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Thank you for trusting us with your personal information—we know it’s a wild web out there and we value your trust in Laze with your orders. We are working hard to continue to earn your trust, and that’s why we want to tell you about some new changes to our privacy policy.

As you may have heard from your other favourite brands, new data protection laws are being launched all over the world (including GDPR in Europe). To keep pace with these new laws, Laze is updating its privacy policy effective May 25, 2018. The new policy includes legal updates, is now easier to read and navigate, and explains how we work with your data to improve your experience with us.

Here are some of the changes we are making to our privacy policy:

Improved navigation to our privacy policy and more user-friendly language. We’ve reformatted our policy with clearer language, headings, and links that allow you to find important information more easily. Where we can, we’ve added examples that illustrate our activities.

More details on how we use your data to improve your buying experience. We are always working to improve our products, and the updates to our policy describe ways we do this. 

More control over your information. We are making it easier for you to control the information you provide us. Our policy explains how you can make choices about your information and the measures we’ve put in place to keep your information secure.


A Cookie is a small data file that is stored by your Web browser on your computer. We use Cookies to keep track of your current shopping session, to enable you to proceed to checkout at any time and to personalise your online experience. If you do not accept Cookies you will be unable to use this website. Refer to the Help content of your browser for more information on selecting or deselecting Cookies.


Yes. We use cookies to understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors such as Google Analytics. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our own business and services.


References in this Privacy Policy Statement to "we", "us" and "Laze" are to Laze Wear Limited (trading as Laze). At Laze we are committed to maintaining your privacy. Our privacy policy statement is given below. If we make changes to this policy, we will notify you by updating this statement on our website.


Sometimes we ask for your name, telephone number, home address, email address and age for competitions, prize draws, or newsletters or account set-ups. When a purchase is made on our site, in addition to the above, we also ask for delivery address, and payment method details. We may obtain information about your usage of our website to help us develop and improve it further through online surveys and other requests.


Your data will enable us, and our processors, to fulfil your order, to notify you about important functionality changes and for statistical or survey purposes to improve this website and our services to you. We may also send you from time to time (by email or post) information about products and services and details of promotions and special offers from Laze. If you have signed up to. If you do not wish to be contacted for these purposes, we offer a range of ways in which you can inform us about your marketing preferences:

* All email messages and email newsletters will contain information on how you can unsubscribe; or

* Send an email to our customer services division on writing "unsubscribe" in the subject heading; or

* Write to us at: Customer Services, Laze Wear, 27 Gay Street, Bath, BA1 2PD

In assessing your request for goods or services, we may use your information for the purposes of the prevention and detection of fraud.

Laze Wear Limited is a registered data controller under the Data Protection Act 1998 (the "Act"). We comply with the standards, procedures and requirements laid down in the Act to ensure that the personal information you give us is kept secure and processed fairly and lawfully.


We may contract with other companies to provide certain services, including credit card processing, shipping, name and address verification, email distribution, market research and promotions management. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than Laze. We will not pass your information on to any third parties for marketing purposes unless you have agreed for us to do so.

One of the purposes for which we may disclose your address and postcode details is to check against the IMRG Security Alert or any other Fraud Prevention Scheme. We may also disclose specific information upon governmental request, in response to a court order, or when required by law to do so. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.


In an attempt to provide you with increased value, we may from time to time include third party links on our website. These linked sites have separate and independent privacy policies. We encourage you to review those policies when you visit those sites. This Privacy Policy Statement only covers our website and does not cover any other website. We therefore have no responsibility or liability for the content and activities of these linked sites.


Our website is not intended for use by children under the age of 14, and we will not knowingly collect any information from any person below the age of 14.


In the unlikely event that Laze or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.



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